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Preheat oven to 350 F. Line a large baking sheet with foil, and spray it with non-stick cooking spray.
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In a small bowl combine cinnamon and sugar. Set aside.
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Pour cereal into a large bowl.
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In a saucepan over medium heat melt together butter, brown sugar and corn syrup until mixture comes to a boil. Boil for 1 minute stirring constantly. Remove from heat and stir in baking soda. The mixture will foam up.
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Pour the mixture over the cereal and carefully stir until cereal is well coated.
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Spread the coated cereal evenly on the baking sheet. Sprinkle with cinnamon sugar mixture, flipping it over halfway through the mixture, to coat the other side.
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Bake for 5 minutes, flip the mixture over and bake for 3 minutes more. The cereal will be a golden brown.
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Remove from oven, cool completely and store in an airtight container.